Sansi LED: Sustainable LED Lighting and Integrated LED Display

The world-famous Nanjing Road Pedestrian Street, located in the center of Shanghai, is one of the earliest commercial streets in China. The history of Nanjing Road dates back to the late 19th century when Shanghai was one of the most important port cities in China. Nanjing Road became the center of trade activities, earning the title of “China’s First Commercial Street.”

Shanghai No. 1 Department Store is located at the northeast corner of Nanjing East Road and Middle Xizang Road in Huangpu District, Shanghai. Situated on the crowded Nanjing Road, Shanghai No. 1 Department Store is the first state-owned retail enterprise established after the founding of the country. The store has eight floors with a total sales area of 21,400 square meters, primarily offering over thousands categories of goods, including food, clothing, leather products, and furniture.

The exterior of the No. 1 Department Store features an eye-catching 4K LED display, which shines brightly amid public anticipation. This new digital landmark is created by Sansi LED. Utilizing the characteristics of naked-eye 3D immersion and interactivity, Sansi LED enhances the integration of technology with architecture through powerful R&D and customization capabilities, providing on-site visitors with a more immersive and uniquely Shanghai experience, thus establishing a new landmark on Nanjing Road.

With ultra-high transparency and clear, smooth display details, the irregular-shaped LED screen attracts attention and drives traffic to the well-established department store, bringing about a new commercial landscape. Without needing to alter the building's appearance or structure, it balances the functional requirements of lighting with the aesthetic and economic benefits of advertising, elevating the advertising and commercial value of this business center.

At the corner, a special curved smoothing technology is employed, creating a naturally smooth arc. This enhances the immersion and interactivity of the naked-eye 3D experience, making it easy to see from a distance as passersby are captivated by vibrant colors, intricate details, and lifelike naked-eye 3D visual effects. Combined with a 360-degree stereo sound effect that aligns with the visual content, the immersive experience reaches new heights, opening up a new realm filled with artistic atmosphere and innovative vitality for consumers.

Relying on professional LED display technology, Sansi LED integrates independent R&D technologies such as 4K, naked-eye 3D, and immersive interaction. It designed an installation and maintenance approach tailored to the structural form of the No. 1 Department Store’s facade, significantly reducing installation space and maintenance costs while seamlessly blending the product into the surrounding architectural environment.

The control system developed by Sansi, ensuring high transmission stability, power running state monitoring, and greatly improving power supply reliability. The signal continuity feature enhances the reliability of the display system.

Sansi LED's high-end commercial display series employs seamless curved corner display technology, next-generation intelligent module technology, and special surface treatment processes, showcasing bright energy-efficient images and the beauty of dynamic display. The excellent reliability of the screen, high-grade protection levels, and the application of various cutting-edge technology achievements and solutions highlight Sansi LED's strong technological prowess.