The display canvas will represent over 17,000 square feet of LED display technology, among the largest continuous exterior displays in the world. However, because this screen will be utilizing an 8 mm pixel pitch, meaning the center of each pixel is only 8 mm (0.31”) from the center of an adjacent pixel, it will become the highest-resolution exterior LED screen in Times Square – in terms of LED technology and number of pixels, a truly groundbreaking LED display. The screen is built to accommodate the next generation of video content, including an 8K content palette with room for still additional content on the display. 8K, also known as Super Hi-Vision, is an ultra-high-definition format 16 times the resolution of full HD and four times the resolution of 4K. This means that the video screen will be able to broadcast incredibly vibrant and clear content driven 1-to-1, so there is no need to scale it up or down.