Sansi LED: Sustainable LED Lighting and Integrated LED Display

From international urban landmarks to trendy commercial districts, Shanghai Sansi's independently developed outdoor large screens with naked-eye 3D technology are reshaping the digital expression of urban spaces with "stereoscopic vision + scene interaction" as their core. They break through the limitations of flat displays, leveraging technologies such as high-precision stereoscopic rendering and dynamic parallax compensation to create immersive experiences without wearable devices. Below are some benchmark project practices:

Shenzhen Nanshan Technology Park: A "Dialogue Window" Between Technology and the Future

In the main square of Shenzhen Nanshan Technology Park, Sansi's naked-eye 3D digital art screen has become a new business card for the region's technological image. Themed as a "time-space tunnel," the screen simulates dynamic effects such as particle flow and data code through a stereoscopic depth-of-field algorithm. In collaboration with companies in the park, it has developed AR interactive functions, allowing visitors to trigger 3D corporate logo displays through gestures, realizing zero-distance dissemination of scientific and technological culture.

Shanghai Nanjing Road Pedestrian Street: A "Stereoscopic Gravitational Field" for Commercial Traffic

The naked-eye 3D large screen at Shanghai Nanjing Road Century Square adopts the design concept of a "city kaleidoscope," transforming time-honored brands and Shanghai cultural elements into dynamic and three-dimensional content. By analyzing real-time pedestrian flow heatmaps, the screen intelligently switches between cultural tourism promotions and commercial advertisements. For example, realistic Shikumen architecture "breaks out of the screen" and floating cheongsam dynamic shows drive an increase in street foot traffic and consumption conversion.

Nanjing Xinbai Center: "Virtual-Real Symbiosis" Between Transparent Screens and Retail

The exterior facade of Nanjing Xinbai Center is equipped with Sansi's naked-eye 3D transparent screen, utilizing pixel-level light transmittance adjustment technology to achieve suspended displays of 3D models without affecting building lighting. The screen is integrated with the mall's membership system. When consumers approach, it automatically pushes customized promotional content, such as virtual try-ons of jewelry and 3D clothing styling demonstrations, driving an upgrade in the consumption link from "viewing to experiencing."

Times Square, New York: A "Global Volume Amplifier" for Double-sided Screens

In the core area of Times Square, New York, Sansi designed the world's first double-sided naked-eye 3D large screen, with independent stereoscopic content output on both the front and back. Themed "East Meets West," the screen blends Chinese intangible cultural heritage techniques with New York street art. For example, dynamic paper-cutting "flies into" the real street from within the screen, and a virtual Statue of Liberty dances alongside Peking Opera face masks, becoming an innovative carrier for cross-cultural communication.

Future Direction: From "Visual Shock" to "Spatial Interaction"

By integrating millimeter-wave radar and AI gesture recognition, the naked-eye 3D interactive large screen realizes "spatial touch control" — users can manipulate 3D model rotation and zooming through body movements without wearable devices. In fields such as smart cultural tourism and new retail, naked-eye 3D large screens will transcend traditional advertising screen functions, becoming "hyper-real interfaces" connecting physical and digital worlds.

From Shenzhen's technology park to Times Square, New York, Sansi's naked-eye 3D large screens continue to inject "stereoscopic vitality" into urban spaces with technological breakthroughs and scene creativity, propelling the display industry from "flat communication" towards a new era of "spatial interaction."